![]() ![]() Pepsi tried to create clear-colored drink with the traditional “cola” flavor (again, a completely unnatural construct). This is true, too, for the color of cola drinks. When manufacturers have tried to develop energy drinks without this specific flavor they’ve found that customers do not believe the drink will give as much energy, regardless of the other ingredients used. Similarly, there is a certain taste that people associate with energy drinks-a very unusual and unnatural taste that can be found in Red Bull and Monster drinks, among others. For example, due to the light blue color of Tiffany’s familiar packaging, customers generally associate this shade with elegancy and luxury. It is also well known in the advertising community that customers perceive certain colors and tastes to represent certain things. Pepsi: You’ve never seen a taste like this.There are some advertisements that take advantage of synesthesia as a rhetorical device, such as: You could cut the tension in the air with a knife.Some common idioms are examples of synesthesia. ![]()
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